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Road Map for Growth

Intellectual Property Strategy

Intellectual Property Activities to Support Innovative Creation

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Intellectual property management strategy

The Nabtesco Group has positioned its intellectual property as a core value generating competitiveness in the pursuit of sustainable growth and expansion in business for all of its stakeholders, including customers and partner companies. It seeks to bolster corporate value by developing its Intellectual Property Management Strategy, which focuses on protecting and enhancing competitive advantages, across the Group.

Intellectual Property Creation as a new criterion for performance evaluation

Since FY2017, we have systematized the Intellectual Property Strategy activities to reinforce our core value by adding Intellectual Property Creation to the criteria for evaluating the performance of in-house companies and Group companies. in the Medium-Term Business Plan. Each of the in-house and Group companies is now obliged to develop Intellectual Property Strategy activities as business plans for each fiscal year, as set forth in the Medium-Term Business Plan of each in-house company and Group companies, and to implement them accordingly.

Furthermore, the Nabtesco Group strives to develop a corporate culture facilitating the creation of new businesses, ideas about new technologies, and design/manufacturing knowhow among all engineers. To this end, employees are encouraged to be proactive as part of an evaluation target for business performance of respective in-house companies. In an attempt to motivate individual employees to become more innovative, Nabtesco gives awards to engineers with spectacular innovations which contribute our business, to honor their achievements at a ceremony for the corporate foundation anniversary.

As a result of these activities, the number of notifications on intellectual property creation has seen consistent growth since FY2013 to more than triple in FY2018, as indicated by the following chart:

Number of notifications on intellectual property creation
Number of notifications on intellectual property creation
  • *FY2015 data have been annualized due to changes in the accounting period

Protecting the future of business and the products of customers

With these initiatives, Nabtesco has sought to accelerate the innovative creation by enhancing individual employees’ creativity to further advance its comprehensive technological power and intellectual capital assets.
For the Nabtesco Group, having expanded its businesses based on the trust of industry-leading customers in many fields, the Intellectual Property Management Strategy also is a strategy to raise our corporate value by protecting the business and products of our customers, now and in the future. In order to realize sustainable and profitable growth with customers, the Nabtesco Group’s intellectual property activities will continue to evolve.

Nabtesco Group’s Intellectual Properties to Enhance Its Business Value
Nabtesco Group’s Intellectual Properties to Enhance Its Business Value
Corporate Communications Department, Intellectual Property Department, 1, 2

Intellectual Property Activities to Achieve the Long-Term Vision

Nabtesco has been fostering intellectual property activities aiming to achieve consistent growth and bolster its competitiveness toward the achievement of its Long-Term Vision. In particular, we have set and steadily implemented the Intellectual Property Strategy Road Maps for each of the in-house and Group companies, aiming to acquire or enhance our core value (or core assets as a source of our competitiveness) as well as protecting our intellectual properties on a global level.
We are pursuing more effective technology marketing (or IP landscaping), seeking to identify our targets for the creation of new businesses and new markets. by research and macro-analysis of global patent information. Moreover, we take steps to protect the rights related to our brand, (patents pending in 187 countries around the world), which constitute a core part of our corporate reliability, fostering the appropriate use of the brand and eliminating counterfeit products to increase our corporate value.

Nabtesco Group’s Intellectual Property Activities
Nabtesco Group’s Intellectual Property Activities
Corporate Communications Department, Intellectual Property Department

Strategic Approach on the Management of Core Technology Information and Intellectual Property Intelligence

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The Nabtesco Group identifies its core value as a source of competitiveness. The Group’s core value includes the unwavering trust of customers, brand perception established in the marketplace and technological as well as design/manufacturing ideas and knowhow related to products and services provided. These core value elements, including a number of patents, designs, trademarks and marketing intelligence, are protected by safeguards for intellectual assets. Controls on Core Technological Information (or strict controls on secret information) will be implemented for protectable technologies, while Intellectual Property Intelligence Strategy (or active initiatives to acquire patents and other intellectual properties) will be used to safeguard other technologies that are difficult to keep secret in marketing activities.。

By implementing Controls on Core Technological Information and the Intellectual Property Intelligence Strategy, which will both provide protection for current as well as new core value to be created in the years ahead, the Nabtesco Group aims to enhance its brand value with consistent growth in its comprehensive capabilities regarding intellectual property intelligence across the Group.

Intellectual Property Strategy to Acquire and Enhance Core Value
Intellectual Property Strategy to Acquire and Enhance Core Value
Nabtesco Corporation, Corporate Communications Department, General administration department, Personnel Department, Compliance Promotion Department, Business Planning Department, Intellectual Property Department, Quality Promotion Department, Quality Promotion Department, Procurement Planning Department, environment & safety Department, 3, 1, 2

Intellectual Property Intelligence —Formulation of Strategy to Enhance Competitiveness—

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Nabtesco uses Intellectual Property Intelligence to formulate a strategy aimed at acquiring and enhancing its core value. Specifically, we analyze the core value of each in-house company or Group company in terms of business operations and intellectual properties, evaluating their responsiveness to customer demands and competitive situation in the marketplace. Based on the results of the analysis we identify the gap between the current core value and core value to be gained in the future, and formulate measures to enhance or increase core value, thereby maintaining and improving our business competitiveness.

The Intellectual Property Enhancement Committee, which is a cross-sectional entity in the company with members including managers responsible for corporate planning and technological operations at the headquarters, in-house companies and Group companies, introduces idea development methods and promotes the technology development policy to gain or enhance the core value of each business division. for in-house and Group companies. Furthermore, the committee leads the company on M&A opportunities and technological partnerships (technological agreements strategy), and accelerates the acquisition of intellectual property, enhances intellectual property intelligence capabilities, secures patents and promotes risk reduction in intellectual property-related risks by fostering legal work on technological issues.

Intellectual Property Intelligence to Enhance Core Value
ntellectual Property Intelligence to Enhance Core Value
Corporate Communications Department, Intellectual Property Department

Execution of Intellectual Property Clearance

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Since Nabtesco Group considers protecting customer’s business and products as an essential factor, Group conducts intellectual property clearance as a part of the commercialization process, making it essential to protect customers’ businesses and products. More specifically, it undertakes activities during the commercialization process, including those related to core technology information management, intellectual property intelligence, protection against the infringement of intellectual property right by other companies, compliance with technological agreements, anti-counterfeiting, and the protection of trademarks or copyrights.

Intellectual Property Risk Management: The Execution of Intellectual Property Clearance
Intellectual Property Risk Management: The Execution of Intellectual Property Clearance
Nabtesco Corporation, Corporate Communications Department, General administration department, Personnel Department, Compliance Promotion Department, Business Planning Department, Intellectual Property Department, Quality Promotion Department, Quality Promotion Department, Procurement Planning Department, environment & safety Department, 3, 1, 2

Creation of New Businesses through Technological Marketing (IP Landscape), New Frontier Markets and Customer Needs to Explore

We are globally conducting patent and other intellectual property surveys based on publicly available information in relation to the equipment or overall systems in which our products or services are used. Based on the surveys, we make macro-analyses of the needs of customers and technological/market developments. We use the analysis results to set our future business policies and hold discussions with in-house companies about collaborations with other companies, searching for new business themes markets / customer needs, examining development themes, and finding new business partners.

Technological Marketing Case Study:Identifying Market Needs
Corporate Communications Department, Intellectual Property Department

Database of Intellectual Property Ideas and Future Prospects

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For having intellectual property creation and intelligence based on the plan for obtaining/reinforcing our core value, we have introduced an integrated system equipped with an intellectual property data base (DB) of information that has been collected and analyzed by Technological Marketing (IP Landscape) with respect to patents owned by customers or competitors along with ideas, knowhow, designs and other intellectual properties created internally as core values. Through this DB, we have been working on utilizing the information for business by sharing it inside the company.

Going forward, we aim to develop an integrated database management system handling comprehensive information with respect to intellectual properties, including information related to design development and manufacturing services and other technological information, the information on suppliers and other business partners, as well as technological agreements and promote the effective use of the system for new businesses, M&A activities, and the establishment of a network of patents.

Future Outlook: Integrated Management of Intellectual Properties and Promotion for Business Usage
Future Outlook: Integrated Management of Intellectual Properties and Promotion for Business Usage
Nabtesco Corporation, Corporate Communications Department, General administration department, Personnel Department, Compliance Promotion Department, Business Planning Department, Intellectual Property Department, Quality Promotion Department, Quality Promotion Department, Procurement Planning Department, environment & safety Department, 3, 1, 2

Overall Picture of Intellectual Property Strategy —Enhancement and Effective Use of Core Value—

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Overall Picture of Intellectual Property Strategy

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The Nabtesco Group makes use of the results of technology marketing (IP Landscape) and formulates an intellectual property strategy for each segment by the Intellectual Property Intelligence. We implement the intellectual property strategies in line with the Intellectual Property Strategy Road Map (RM) as an action plan, and the results are evaluated and reviewed through the PDCA cycle.

The Intellectual Property Enhancement Committee, which is a cross-sectional entity in the company with members including managers responsible for corporate planning and technological operations at the headquarters, in-house companies and Group companies, conducts research and analyses regarding cross-sectional possibilities for leveraging core value in each business division, exploring new areas of application in markets, and feasibility for commercialization.Through these strategic activities, we are promoting to create synergies of the core values between the business segments by searching for opportunities to apply or make commercial use of the intellectual properties in the individual markets.

Overall Picture of Intellectual Property Strategy
Overall Picture of Intellectual Property Strategy
Corporate Communications Department, Intellectual Property Department

Nabtesco Won FY2018 Intellectual Property Achievement Award, Minister of Economy, Trade and Industry Award

Certificate of Intellectual Property Achievement AwardCertificate of Intellectual Property Achievement Award

Nabtesco was awarded the Minister of Economy, Trade and Industry Award at the FY2018 Intellectual Property Achievement Awards hosted by the Japan Patent Office of the Ministry of Economy, Trade and Industry in April 2018, for the successful activities driven by the intellectual property strategy mentioned above.

The Nabtesco Group will stay focused on developing its intellectual property strategies on a global basis, seeking to enhance its business competitiveness and corporate value.

Nabtesco Corporation, Corporate Communications Department, General administration department, Personnel Department, Compliance Promotion Department, Business Planning Department, Intellectual Property Department, Quality Promotion Department, Quality Promotion Department, Procurement Planning Department, environment & safety Department, 3, 1, 2
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Intellectual Property Strategy
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Intellectual Property Activities to Support Innovative Creation

Intellectual property management strategy The Nabtesco Group has positio...

Road Map for Growth
Intellectual Property Strategy

Intellectual Property Activities to Achieve the Long-Term Vision

Nabtesco has been fostering intellectual property activities aiming to achi...

Road Map for Growth
Intellectual Property Strategy
Response thumb 80 666e

Strategic Approach on the Management of Core Technology Information and Intellectual Property Intelligence

The Nabtesco Group identifies its core value as a source of competitiveness...

Road Map for Growth
Intellectual Property Strategy
Response thumb 80 342e

Intellectual Property Intelligence —Formulation of Strategy to Enhance Competitiveness—

Nabtesco uses Intellectual Property Intelligence to formulate a strategy ai...

Road Map for Growth
Intellectual Property Strategy
Response thumb 80 667e

Execution of Intellectual Property Clearance

Since Nabtesco Group considers protecting customer’s business and products ...

Road Map for Growth
Intellectual Property Strategy

Creation of New Businesses through Technological Marketing (IP Landscape), New Frontier Markets and Customer Needs to Explore

We are globally conducting patent and other intellectual property surveys b...

Road Map for Growth
Intellectual Property Strategy
Response thumb 80 669e

Database of Intellectual Property Ideas and Future Prospects

For having intellectual property creation and intelligence based on the pla...

Road Map for Growth
Intellectual Property Strategy
Response thumb 80 344e

Overall Picture of Intellectual Property Strategy —Enhancement and Effective Use of Core Value—

The Nabtesco Group makes use of the results of technology marketing (IP Lan...

Road Map for Growth
Intellectual Property Strategy

Nabtesco Won FY2018 Intellectual Property Achievement Award, Minister of Economy, Trade and Industry Award

Certificate of Intellectual Property Achievement Award zoom(PDF 730KB) ...